HillCleanOperation · Rishikesh

Operation Hill Clean · Rishikesh

Cleaner Hills. Greener Tomorrow.

An initiative bringing communities together to collect discarded plastic bottles, aluminium cans and glass bottles, protecting the natural beauty of Rishikesh.

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Photo: “Ganges and Himlayan foothills - Rishikesh” by Ken Wieland, CC BY-SA 2.0. Cropped, with gradient overlay.

The problem: waste in the hills of Rishikesh

Illustrative visual of bottles, cans and wrappers littering a Himalayan riverbank below a suspension bridge
Illustrative visual

01The Problem

01 / 04Accumulation

Where wastegathers.

Along riverbanks, pilgrimage routes and roadside stalls, empty water bottles, beverage cans and glass bottles build up wherever organised collection is hard to reach.

Illustrative visual of discarded plastic being burned beside a hillside stall
Illustrative visual

02 / 04Open burning

Out of sightis not gone.

Without collection, waste can end up tipped down hillsides or burned in the open, releasing smoke and leaving residue in the soil and water.

Illustrative visual, close view of bottles and cans scattered on a riverbank
Illustrative visual

03 / 04Lost value

Recyclable,and wasted.

Plastic bottles, aluminium cans and glass bottles can all be recycled. Left on a riverbank or thrown in a fire, that value is lost, and the landscape carries the cost.

  • Plastic bottles
  • Aluminium cans
  • Glass bottles

02Our Solution

Good intentions.Practical action.

Operation Hill Clean is a community-driven initiative associated with CMG Ventures Private Limited, starting in Rishikesh and nearby hill communities.

  1. 01 Free bin
  2. 02 Collected
  3. 03 Recycled

Throughout: community awareness.

Illustration

1No installation charge

A free bin at a shop

The initiative aims to place dedicated bottle-shaped bins with participating shops, hotels and community sites, at no cost to them.

2Sorted where it is used

Collected at source

Bottles and cans are separated where they are used, then collected from the bin on routes built around local logistics.

3Kept out of the river and the fire

Onward recycling

Collected material moves on for responsible recycling, instead of being dumped on a hillside or burned in the open.

03Meet the Bottle Bin

The bottle thatcollects bottles.

A green, bottle-shaped wire-mesh collector designed so anyone walking past knows exactly what it is for.

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Illustration of the bin designApprox. 6 ft tall
Reference photograph of the green bottle-shaped wire-mesh bin, filled with bottles and cans, standing indoors

Reference photograph

A real photo of the physical bin design, taken from a phone screenshot supplied to the project. The setting and background signage are where the photo was taken; it does not document a Hill Clean installation.

Intended placements

  • Participating shops
  • Hotels & guesthouses
  • High-footfall walkways
  • Community sites

04Three Material Streams

Know whatgoes in.

Three streams, nothing complicated. Keeping it simple makes sorting easy for everyone, and keeps each material clean enough to recycle.

  • 01 · PET

    Plastic bottles

    Empty water and soft-drink bottles.

  • 02 · Aluminium

    Aluminium cans

    Empty beverage cans, any size.

  • 03 · Glass

    Glass bottles

    Empty bottles, placed in carefully, never thrown.

One small habit: empty it first. Clean containers are far easier to recycle.

05How It Works

Four simple steps.One shared mission.

  1. Step 01

    Place

    Collection bins are set up at participating shops and high-footfall locations.

  2. Step 02

    Separate

    Residents, vendors and visitors drop empty bottles and cans into the right bin.

  3. Step 03

    Collect

    Filled bins are emptied on collection rounds and material moves on for responsible recycling.

  4. Step 04

    Inspire

    Every visible bin is a prompt for the next street, and the next community, to keep waste out of the hills.

06Our Story

Begun in Rishikesh,for the hills we all share.

Rishikesh, Uttarakhand

30.09° N · 78.27° E

On the banks of the Ganga, in the foothills of the Shivalik range, where the hills meet the plains.

Associated with

CMG Ventures Private Limited

Operation Hill Clean is an environmental initiative associated with CMG Ventures Private Limited, beginning in Rishikesh, Uttarakhand. Its focus is deliberately specific: reduce the beverage-container waste that goes unmanaged in ecologically sensitive hill communities.

Plastic bottles, aluminium cans and glass bottles are everyday items in a busy pilgrimage and travel town, and all three can be recycled. The initiative pairs visible collection bins with practical pickup logistics and public participation, so responsible disposal becomes the easy choice for vendors, hotels, residents and visitors alike.

It starts in one town, with a model designed to be adapted by other hill destinations over time.

Make the right choice the easy one
A bin that is visible, nearby and obvious does more than any poster.
Work with local people, not around them
Shopkeepers, hoteliers, residents and visitors are the system, not its audience.
Be honest about progress
Targets are called targets. Results will be shared when they are measured.

07Impact & Future Vision

From one binto many hills.

The change the initiative is working towards, one scale at a time. These are intended outcomes. No results have been measured or reported yet.

01At the bin

One collection point.

A bin at one shop keeps bottles and cans off one stretch of street and riverbank.

  • Less litter
  • Less open burning

02Across the landscape

A cleaner river and its banks.

Many bins, collected regularly, add up to cleaner banks, slopes and water.

  • Cleaner rivers and hills
  • Responsible recycling

03Beyond Rishikesh

A model for many hills.

A simple, community-run approach that other hill destinations can adapt.

  • Community participation
  • A scalable collection model

The Ganga near Rishikesh, framed at three scales to illustrate intended reach; it does not show Hill Clean installations. Photo: “Ganges and Himlayan foothills - Rishikesh” by Ken Wieland, CC BY-SA 2.0, cropped and darkened.

Targets

Aspirational targets from the project pitch deck. Not measured results.

Target: 95%

Target

Targeted recovery of beverage plastic bottles in selected project zones.

Target: 80%

Target

Targeted reduction in open waste burning in selected project zones.

08Get Involved

The hills needpeople like you.

Run a shop or hotel and want a bin? Have scrap to collect? Want to volunteer, sponsor, partner or invest? Pick a path and we will open a ready-written WhatsApp message for you to send.

Prefer to message directly?

+91 95606 49666WhatsApp

This site does not store your form entries. Opening WhatsApp shares your draft and details with WhatsApp through the link. The enquiry reaches our team only when you press Send there.

  1. 01 · Choose
  2. 02 · Your details
  3. 03 · Review

How would you like to get involved?

Choose the option that fits best.

Each option prepares a slightly different message for our team.

Takes about a minute.